Best AI Tools for Customer Service in 2025

Businesses are under constant pressure to meet rising customer expectations while keeping costs in check. Customers now expect fast, accurate, and personalized responses around the clock. Manual processes and traditional support methods often lead to long wait times and inconsistent experiences. 

AI is transforming customer service by automating repetitive tasks, streamlining workflows, and offering immediate assistance. AI in customer service is projected to generate $33 billion by 2030, highlighting the growing demand for more efficient solutions. Companies leveraging AI tools for customer service report increased satisfaction rates. 

In this blog, discover the best AI tools for customer service that advance productivity, reduce overhead, and deliver exceptional customer experiences and key features to look for.

What is AI Customer Service and Why is it Important?

AI customer service uses artificial intelligence to manage customer interactions, automate tasks, and improve overall support efficiency. It includes tools like voice assistants, chatbots, and analytics platforms that handle queries and resolve issues without human intervention. 

Companies using AI tools for customer service stay competitive by delivering faster and more reliable support. Integrating AI into customer service isn’t just about automation – it advances every aspect of the customer experience. 

Here’s why AI tools for customer service are essential for modern businesses:

• Faster Response Times: AI handles multiple customer inquiries simultaneously, reducing wait times and ensuring immediate assistance. Speedy resolutions lead to higher customer satisfaction and lower abandonment rates.

• Consistent Service Quality: AI delivers uniform responses, eliminating the risk of human error. Customers receive accurate information every time, reinforcing trust and boosting brand reputation.

• Scalable Customer Interaction Management: AI tools scale effortlessly as customer demand grows. Whether managing ten or ten thousand interactions, businesses maintain smooth operations without needing to expand teams.

• Data-Driven Insights: AI gathers and analyzes customer data, offering actionable insights. Businesses use this information to personalize experiences, predict needs, and improve service strategies.

• Cost Efficiency: AI reduces operational costs by automating routine inquiries. This shift allows human agents to focus on complex issues, enhancing productivity without increasing overhead.

6 Best AI Tools for Customer Service

AI is reshaping the way businesses interact with customers. Advanced tools streamline communication, enhance user experiences, and reduce operational burdens. These solutions handle queries, manage appointments, and personalize interactions. 

Let's discuss the best AI tools for customer service to help companies improve efficiency and satisfaction.

1. Brilo AI

Brilo AI is the best AI tool that redefines customer service by focusing on scalable, human-like voice interactions that enhance the customer experience. Known for its commitment to seamless automation and efficiency, Brilo AI helps businesses cut operational costs while maintaining high satisfaction levels. 

Brilo AI’s goal is to empower businesses to scale effortlessly, handling complex customer needs with ease. Its primary focus is on e-commerce, with plans to expand scalability across healthcare, hospitality, and real estate, transforming call centers into revenue-generating assets.

Key Features

• AI phone call agent available 24/7: Brilo AI’s phone call agents ensure uninterrupted service for customer inquiries, reducing wait times and improving overall satisfaction consistently.

• Real-time transcription and sentiment analysis: Captures and analyzes calls in real-time to provide insights into customer emotions and improve service interactions.

• Integration with over 6,000 apps: Easily connects with CRM tools and other platforms to streamline customer service operations across all communication channels.

• Handles inbound and outbound calls: Manages customer communication efficiently by automating both inbound and outbound call processes without delays.

• Human-like voice agents with seamless transfer: Transfers calls to live agents when necessary, ensuring smooth customer experiences without losing context.

Use Cases

• E-commerce: Automates order tracking, product inquiries, and ecommerce returns, ensuring customers receive timely updates and assistance at all times.

• Healthcare: Schedules appointments, handles patient reminders, and manages follow-ups, reducing administrative work for healthcare providers.

• Hospitality: Manages reservations, guest inquiries, and concierge services, improving guest satisfaction and streamlining operational workflows.

Pricing

• Free Trial: A free trial is available for businesses looking to test the platform.

• Starter Plan: $49/month – 160 minutes, 1 AI agent, 1 workspace. Additional usage costs 18 cents/min.

• Growth Plan: $499/month – 2500 minutes, unlimited AI agents, 5 workspaces. Additional usage costs 14 cents/min.

2. Freshdesk AI

Freshdesk AI is another popular tool that simplifies customer service workflows by automating ticketing and providing real-time assistance across multiple channels. Companies use Freshdesk to improve support efficiency and manage customer interactions through chat, email, and social media. 

It offers customizable automation rules, intelligent routing, and self-service portals that streamline operations. Freddy AI, its AI assistant, analyzes customer data to predict issues and recommend solutions.

Features

• AI-driven ticketing and automated responses: Automates ticket creation and responses, allowing faster issue resolution and reducing response times significantly for customer inquiries.

• Omnichannel support (chat, email, social): Consolidates customer interactions across multiple platforms, ensuring seamless communication and consistent service delivery.

• Automated workflows and self-service solutions: Simplifies repetitive tasks, freeing agents to handle more complex inquiries and improving operational efficiency.

• Customer data analysis for personalization: Uses customer interaction data to tailor support experiences, increasing satisfaction and enhancing service quality.

• Scalable infrastructure: Expands as business grows, accommodating larger customer bases without compromising service quality or speed.

Use Cases

• SaaS: Automates troubleshooting processes, enabling faster resolution for software-related customer issues.

• E-commerce: Manages product returns and inquiries, improving operational efficiency and customer satisfaction through automated processes.

Pricing

• Growth Plan: $15/agent/month – Includes automation, reporting, and customer portal features.

• Pro Plan: $49/agent/month – Adds advanced ticketing, custom reports, and routing options.

3. Fin bot by Intercom

Fin Bot by Intercom brings AI into financial services by automating sensitive inquiries and providing fraud prevention insights. Its ability to handle complex data-driven requests in real-time makes it an essential tool for banks and fintech companies. 

Fin Bot enhances customer engagement by managing transactions, account verifications, and loan applications. E-commerce platforms also use it to personalize recommendations, detect suspicious activities, and improve user retention, ensuring secure and seamless customer interactions across industries.

Features

• AI-powered financial service chatbot: Automates sensitive financial interactions by handling customer transactions, account inquiries, and fraud detection.

• Real-time query resolution: Provides instant answers to financial inquiries, ensuring high-speed customer interactions and minimizing delays.

• Customer segmentation and data analysis: Analyzes customer behavior to deliver personalized responses, improving engagement and service quality.

• Secure and compliant: Meets industry regulations, ensuring customer data remains secure during interactions.

• Customizable workflow automation: Adapts to specific business needs, allowing seamless integration into different financial workflows.

Use Cases

• Financial services: Manages account-related inquiries and fraud alerts, ensuring secure and quick customer interactions.

• E-commerce: Recommends products based on user data and purchase history, enhancing personalized shopping experiences.

Pricing

• Starter Plan: $39/month – Includes core chatbot features and limited customization.

• Pro Plan: $99/month – Provides full AI chatbot functionality with advanced analytics and integration options.

4. IBM Watson Assistant

IBM Watson Assistant uses advanced conversational AI to enhance customer service. This tool allows businesses to build and deploy virtual agents capable of understanding natural language and responding to customer inquiries in real-time. 

Watson’s AI improves over time, learning from interactions to provide faster and more accurate responses. It integrates seamlessly with websites, mobile apps, and messaging platforms, enabling businesses to offer consistent, 24/7 customer support while reducing operational costs.

Features

• Drag-and-drop conversation builder: Enables easy AI assistant development without coding, simplifying chatbot creation for businesses.

• Natural Language Processing (NLP): Understands customer intent and context, ensuring accurate and relevant responses.

• Omnichannel support: Deploys virtual assistants across various channels, enhancing availability and engagement.

• Advanced analytics: Tracks chatbot performance, providing insights for improving customer interactions and overall efficiency.

• Seamless integration: Connects with existing CRMs and third-party apps, streamlining workflows and improving productivity.

Use Cases

• Banking: Manages account updates, fraud prevention, and transaction inquiries, ensuring efficient customer service.

• Retail: Automates product inquiries, returns, and order tracking, enhancing customer satisfaction and reducing manual workload.

Pricing

• Lite Plan: Free – Includes basic chatbot features and NLP.

• Plus Plan: Starts at $140/month – Adds more integrations and AI features.

5. Salesforce Einstein

Salesforce Einstein integrates AI directly into the Salesforce platform, allowing businesses to automate customer interactions and analyze large datasets. It offers predictive insights, automates workflows, and personalizes customer experiences, making it an essential tool for sales and support teams. 

Einstein AI assists with lead scoring, sales forecasting, and case resolution by analyzing patterns in customer data. Its seamless integration with Sales Cloud and Service Cloud helps businesses drive growth and deliver faster, more accurate support.

Features

• Predictive analytics: Anticipates customer needs using data, allowing businesses to stay ahead and personalize interactions.

• AI-driven workflows: Automates routine tasks, reducing manual effort and improving productivity across sales and customer service teams.

• Omnichannel integration: Synchronizes communication across channels, ensuring consistent customer experiences.

• Sentiment analysis: Monitors customer feedback and tone to prioritize tickets and improve satisfaction.

• Seamless CRM integration: Enhances Salesforce’s existing CRM tools by embedding AI capabilities into workflows.

Use Cases

• Sales: Predicts buying behavior and automates lead nurturing to drive revenue.

• Support: Prioritizes customer tickets based on urgency and sentiment, optimizing agent workloads.

Pricing

• Sales Cloud Einstein: $50/user/month – Provides AI-powered insights and predictive analytics for sales processes.

• Service Cloud Einstein: $75/user/month – Adds customer support automation and prioritization tools for service teams.

6. Gorgias

Gorgias focuses on providing AI-driven customer support for e-commerce brands. It centralizes customer interactions from email, chat, and social media, allowing businesses to automate responses and manage customer inquiries more efficiently. It is known for its ability to handle high ticket volumes during peak seasons. 

Gorgias integrates directly with Shopify, Magento, and WooCommerce, enabling order management and return processing within the helpdesk. Its automation features reduce response times and improve overall customer satisfaction significantly.

Features

• Automated ticket routing: Assigns tickets based on agent availability, ensuring faster resolution and reducing backlog.

• Multi-channel support: Consolidates messages from various platforms, creating a centralized hub for customer interactions.

• E-commerce integrations: Links directly to major platforms like Shopify and Magento, streamlining e-commerce operations.

• AI-driven automation: Automates responses to frequently asked questions, improving efficiency.

• Live chat and SMS add-ons: Expand communication channels, providing flexibility for businesses to interact with customers.

Use Cases

• E-commerce: Automates order inquiries and return processes, reducing manual workload during peak seasons.

• Retail: Manages promotions and product recommendations, enhancing customer engagement.

Pricing

• Pro Plan (2,000 tickets): $360/month – Covers up to 2,000 customer inquiries per month with advanced automation.

• Advanced Plan (5,000 tickets): $900/month – Supports 5,000 inquiries monthly, providing comprehensive AI-driven support for larger businesses.

How To Choose the Best AI Tool for Customer Service?

Finding the right AI tools for customer service can directly impact customer satisfaction and operational efficiency. Businesses must select tools that align with their specific needs and growth plans. 

Here are the key features to consider before deciding on the most ideal AI tool for customer services:

• Scalability and Integration: AI tools should grow with the business. Solutions that scale easily and integrate with existing systems prevent costly overhauls as needs evolve.

• Industry-Specific Features: Choose AI tools designed for your sector. Industry-focused tools address niche challenges, improving efficiency and enhancing customer experiences with tailored features.

• Cost-Effectiveness and ROI: Evaluate cost against potential returns. Effective AI tools reduce manual workload, cut costs, and increase revenue, providing measurable long-term value.

• User Experience (UX) and Ease of Deployment: User-friendly interfaces ensure smoother adoption. Tools that are easy to deploy and manage enhance employee productivity without extensive training.

Advance Your Customer Support with Brilo AI

AI tools for customer service play a crucial role in scaling operations and improving customer satisfaction for ecommerce and other industries. Businesses adopting these technologies gain a competitive edge by automating interactions, cutting response times, and reducing costs.

Brilo AI stands out as one of the best AI tools for customer service, offering scalable voice solutions that transform call centers into growth drivers. Its focus on AI-driven voice support and seamless app integration makes it ideal for businesses seeking reliable, 24/7 customer interaction.

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